Gitasiswhara, Masroulina Sevtiani, Nayandra Putri Mahesa, Maya Indah Sari
This research aims to analyze the relationship between destination attractiveness, holiday experience, and revisit intention within the context of sustainable and education tourism among tourists at Bandung Zoo and Lembang Park & Zoo. A quantitative approach was applied using an explanatory survey involving 341 respondents. Data were analyzed using Structural Equation Modeling (SEM) with AMOS 29.0. The results reveal that destination attractiveness significantly influences holiday experience, and holiday experience strongly affects revisit intention. However, the direct impact of destination attractiveness on revisit intention was not significant. These findings highlight the essential role of experience as both a mediator and moderator in reinforcing tourist revisit intention and also underscore the importance of designing immersive, educational, and memorable tourism experiences that align with the Sustainable Development Goals (SDGs), particularly SDG 4 and SDG 11, by promoting learning opportunities and fostering inclusive urban recreational spaces. This study contributes to the academic discourse on tourism behavior by emphasizing holiday experience as a pivotal construct in fostering sustainable visitor loyalty. Future research may consider cross-cultural dyanmics or longitudinal trends to deepen the understanding of experience-driven tourism supports environmental awareness, community engagement, and responsible consumption (SDG 12). © 2026 by Nova Science Publishers, Inc.
Department of Masters’s Program in Tourism Studies, Universitas Pendidikan Indonesia, Jawa Barat, Bandung, Indonesia; Department of Tourism Marketing Management, Universitas Pendidikan Indonesia, Jawa Barat, Bandung, India; Department of Geography, Universitas Pendidikan Indonesia, Jawa Barat, Bandung, India
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