Sulaiman Helmi, Bakti Setyadi, Ratna Sesotya Wedadjati, A.M. Muh. Asriadi, Nurhidayah Yahya
This study investigates a community-based digital literacy education model aimed at empowering women micro, small, and medium enterprises (MSMEs) by improving their digital literacy and marketing skills. The research addresses the critical gap in digital competency among women entrepreneurs, which hinders their ability to compete in an increasingly digitalized market. Using a qualitative case study approach, data were collected through in-depth interviews with 15 members of the MSME Group from the Indonesian Muslim Entrepreneurship Organization in Palembang and analyzed thematically. The findings reveal that most participants possess a high school education and less than five years of business experience, facing significant challenges in adopting digital technologies and ensuring online security. To address these issues, a comprehensive community-based model was developed, comprising Digital Literacy Class Mentor-Mentee Programming, Networking Meetings, Best Practices, and Special Skills Training. This model effectively improved participants' digital marketing capabilities, demonstrating its practical potential to enhance local economic growth by supporting the marketing efforts of women MSMEs. The study's novelty lies in its integrated and replicable framework, which combines digital literacy education with hands-on marketing skills development tailored to the unique needs of women entrepreneurs. The proposed model has broader implications, as it can be adapted for similar communities beyond the study’s scope, contributing to the global discourse on fostering digital inclusion and economic empowerment among women MSMEs. © 2025 by the author(s).
Magister of Management, Postgraduate Program, Universitas Bina Darma, Palembang, Indonesia; Accounting Study Program, Faculty of Social Humanities, Universitas Bina Darma, Palembang, Indonesia; Sekolah Tinggi Pembangunan Masyarakat Desa “APMD”, Yogyakarta, Indonesia; Universitas Pendidikan Indonesia, Jawa Barat, Indonesia; Universiti Teknologi MARA, Shah Alam, Malaysia
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