THE ROLE OF TWITTER IN BUSINESS, ECONOMICS, AND FINANCE RESEARCH: A BIBLIOMETRIC ANALYSIS

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Dian Kurnianingrum, Nugraha Nugraha, Disman Disman, Budi Supriatono Purnomo, Muyani Karmagatri

2023 Journal of Theoretical and Applied Information Technology Vol. 101 Issue 15 Article Cited by 3 SDG 17SDG 9 Quartile

Abstract

The Twitter application was launched in 2006 and quickly became popular. In line with the increasing popularity of Twitter, many studies have linked the role of Twitter with business, economic and financial development. This bibliometric research was aims to provide an overview of research developments regarding the role of Twitter in business, management, accounting, economics, econometrics, and finance and provide insight into what topics have not been touched on for research. This research retrieves journal publication data from Scopus and then visualises the data to provide an overview of the journal’s contribution and performance using VOS viewer. This report will be divided into research background, bibliometric method, research methods, research results (publication structure, citation structure, and graphical analysis of publications), and research conclusion. The author and country who publish most related articles come from the United States. The publisher which publishes the most is an information system and information management publisher; the other productive publisher is the one that specialises in business, management, and marketing. Keywords that often arise beside Twitter are social media, sentiment analysis, Facebook, Covid-19, social networks, machine learning, big data, text mining, and natural language processing. The research conclusion contains key funding from bibliographic analysis and the study’s limitations. To enrich the studies, other researchers can utilise different data sources, such as the Web of Science and Google Scholar, which can also be used as references. Additional data processing, such as Cite Space and SciVal, can also be added to deepen the analyses. © 2023 Little Lion Scientific.

Affiliations

Bina Nusantara University, Entrepreneurship Department, Jakarta, Indonesia; Universitas Pendidikan Indonesia, Management Study Program, Bandung, Indonesia

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