Mamat Ruhimat, Riko Arrasyid, Herdien Raka Moch Isya, Darsiharjo, Cep Ubad Abdullah, Dina Siti Logayah
Mobile Guiding is a new technology to be applied to cellular-based tourism which can provide information and education for tourists who visit tourist destinations. This study focuses on the application of the design science research approach in terms of developing a mobile guiding application (M-Geopark) in the Ciletuh - Palabuhanratu Geopark area, Indonesia. A practical challenge that motivates the development of the M-Geopark application is the establishment of the new Global UNESCO Geopark Ciletuh-Palabuhanratu as a new tourist destination with many and extensive tourist routes and attractions. There are more than 28 tourist attractions spread across 8 districts and 74 villages in the Ciletuh and Palabuhanratu areas with an area of 1,280 km2. The M-Geopark application facilitates tourists in fulfilling information and education about tourism on mobile devices supported by video views up to 360 degrees and the integration of four software: programming tools (Android SDK, unified modelling, MySQL), graphics tools, sounds tools, documents, and present tools. The first part of this paper describes the analysis, design, and implementation of activities related to M-Geopark development. Then, it also discusses the characteristics and scope of M-Geopark's compliance with the nature and ideas of design science research. To evaluate the M-Geopark, an experiment was conducted with 57 tourists from the Ciletuh-Palabuhanratu Geopark. This study evaluates the feasibility, effectiveness, and ability of M-Geopark in tourism by conducting a Usability Testing on the M-Geopark application. The purpose of this Usability Testing is to assess the ability of the M-Geopark application. One of the Usability measurement tools is the USE Questionnaire, which is divided into three main parameters, namely usefulness, satisfaction, and ease of use. The results showed that the M-Geopark application was informative, user friendly, educational and had a minimum capacity. M-Geopark was created as a solution and a form of need to answer information and education problems for tourists who will travel to the UNESCO Global Geopark Ciletuh-Palabuhanratu. © School of Engineering, Taylor's University
Universitas Pendidikan Indonesia, Jl. Dr. Setiabudi no 229, Bandung, 40154, Indonesia; Institut Teknologi Bandung, Jl. Ganeca no 10, Bandung, 40132, Indonesia
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