Corporate social responsibility perceptions on purchase intention: The mediating role of country of origin image

Heny Hendrayati; Rahmy Karimah Syahidah; Sidra Ramzan; Mochamad Achyarsyah

Corporate social responsibility perceptions on purchase intention: The mediating role of country of origin image

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Heny Hendrayati, Rahmy Karimah Syahidah, Sidra Ramzan, Mochamad Achyarsyah

2020 International Journal of Advanced Science and Technology Vol. 29 Issue 7 Special Issue Article Cited by 1 SDG 17SDG 12SDG 16

Abstract

Present study, analysis about the perspective of Corporate Social Responsibility (CSR) in Indonesian consumers’ view that may influence their buying interest on Chinese mobile phone. The study is also examined the relationship of Country of Origin Image as a mediation variable. Study analysis relies on data from total sample of 200 valid responds. The model has been tested using SPSS and applying the technique of Process Macro. The results indicate that the CSR perceptions has no relationship with the purchase intention. Therefore, Country of Origin Image mediated between them. Finally, the current study offers valuable empirical insights into the effects of the consumer’s CSR perception and Country of Origin image (especially with reference to a developing country perspective) on purchase intention. © 2020 SERSC.

Affiliations

Universitas Pendidikan Indonesia, Indonesia; Northwestern Polytechnical University, China

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