Nani Sutarni, Achmad Hufad, Hady Siti Hadijah, Mohamad Hadi Ali Mutamam, P. Purnomo, Hendri Winata, N. Nofriansyah
This study developed InclusiveMakers, a digital marketing platform designed to promote products by students with disabilities in Bandung, Indonesia, addressing limited market access and technology adoption. The purpose was to enhance product visibility, market reach, and entrepreneurial intentions among these students. A design-based research (DBR) approach was applied through analysis, design, development, and evaluation stages. Expert validation rated the platform as “very good” across usability, functionality, responsiveness, and data security. A limited trial with 30 users confirmed strong validity and high reliability. These results occurred because the platform effectively connected student products with consumers, improving market reach and fostering entrepreneurial empowerment. This study offers a scalable model for supporting inclusive entrepreneurship, contributing to economic empowerment, and improving digital marketing skills among students with disabilities. © School of Engineering, Taylor’s University.
Universitas Pendidikan Indonesia, Bandung, Indonesia
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