Rofi Rofaida, Suryana, Ayu Krishna Yuliawati
The purpose of this study is to assess organisational capacity for the craft industry as one of the digital creative industries and to create a strategy to develop organisational capacity in order to improve business performance. This research is important because the craft industry's use of local, nature-based, raw materials for the development of this industry will have an impact on the regional economy. This research used qualitative research. The unit of analysis in this study was SMEs in the craft industry in Bandung Regency, West Java Province. The selection of Bandung Regency as the location of research was because Bandung is one of the centres of the craft industry in Indonesia. The sampling technique was purposive sampling. The sample size was determined by the snow ball method. The data collection methods were in-depth interviews, questionnaires, literature study, and Focus Group Discussion. The Data were analysed using resource-based view and descriptive analysis. The result of this study shows that craft industries using local, nature-based, raw materials need organisational capacity development. The priority areas for the organisational capacity development are vision, mission and goal, system and infrastructure, organisational structure and culture. © 2019, Primrose Hall Publishing Group.
Faculty of Economics and Business Education, Universitas Pendidikan Indonesia, Indonesia
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