Iston Dwija Utama, Tutik Inayati, Margareth Setiawan, Zalena Mohd, Erma Lusia
Nowadays, technology cannot be separated from the business and education sectors, with Artificial Intelligence (AI) emerging as a vital tool for early-stage entrepreneurs. In higher education, students are increasingly expected to combine business knowledge with the ability to utilize digital tools, such as AI. However, the link between entrepreneurship education, entrepreneurial intention, and AI adoption for enhancing entrepreneurial capabilities remains underexplored. Using a purposive sampling method, data were collected from 175 valid respondents, and the model was tested using the structural equation model. The study found that entrepreneurial education and intention have a direct influence on the adoption of AI. Furthermore, AI adoption can mediate and enhance entrepreneurial competencies in the higher education context. The study offers theoretical insights into the integration of AI in the context of entrepreneurship education, providing practical implications that aim to prepare students for digital entrepreneurship. © 2026 Econjournals. All rights reserved.
Department of Entrepreneurship, BINUS Business School Undergraduate Program, Bina Nusantara University, Bandung, Indonesia; Faculty of Economics and Business Education, Office Management, Universitas Pendidikan Indonesia, Bandung, Indonesia; School of Management and Marketing, Faculty of Business and Law, Taylor's University Lakeside Campus, Subang Jaya, Malaysia; Department of Tourism, Faculty of Digital Communication and Hotel and Tourism, Bina Nusantara University, Jakarta, Indonesia
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