Eriana Astuty, Agus Rahayu, Disman, Lili Adi Wibowo
The creative economy is conceptualized as a process of creating value-added ideas based on the creativity of human resources and the utilization of science, including cultural heritage and technology through the realization of innovation. The difference between hard innovation concept which emphasizes on product functionality aspect, with soft innovation which emphasizes non-functional aspect such as aesthetics and intellectual property will be very valuable in creative industry business practice in improving creative economic development especially in Indonesia. This phenomenon becomes very interesting to be studied. The research method used is survey method with creative industry research object with 2 creative industries sub-sector as much as 30 creative effort in Bandung then analysed by using SPSS and path analysis model. This study examines co-creation variables as a variable mediation for entrepreneurial orientation and creative people in improving soft innovation in the world of creative industries in Indonesia. The results confirm that co-creation is capable of mediating well between variables of entrepreneurial orientation and creative people variables in developing soft innovation in Indonesian creative industries. © 2002-2019 Allied Business Academies.
Universitas Widyatama, Indonesia; Universitas Pendidikan Indonesia, Indonesia
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