Building student satisfaction at private higher education through co-creation with experience value as intervening variables

Muji Gunarto; Ratih Hurriyati; Disman; Lili Adi Wibowo; Diah Natalisa

Building student satisfaction at private higher education through co-creation with experience value as intervening variables

Closed

Muji Gunarto, Ratih Hurriyati, Disman, Lili Adi Wibowo, Diah Natalisa

2018 Proceedings of the International Conference on Industrial Engineering and Operations Management Vol. 2018-March Conference paper Cited by 6 SDG 4

Abstract

Customer-oriented marketing strategies should be able to develop marketing programs and plans that deliver the appropriate value to customers. Customers for colleges are students, so students become key actors in contributing to value creation. The purpose of this study is how the strategy of building the students satisfaction of private higher education (PHE) through co-creation with experience value as intervening variable. The number of respondents as many as 357 students taken from 32 PHE in South Sumatra Province taken with multistage random sampling technique. The analysis technique is done by structural equation models with LISREL program as a tool. The results showed that co-creation had no direct effect on student satisfaction, but it influenced to experience value. The value of experience created by co-creation will create student satisfaction value, so the value of experience becomes a good intervening variable for the relationship between co-creation and student satisfaction. © IEOM Society International.

Affiliations

Department of Management, Universitas Bina Darma, Palembang, Indonesia; Department of Management, Universitas Pendidikan Indonesia, Bandung, 40154, Indonesia; Department of Management, Universitas Sriwijaya, Palembang, 30662, Indonesia

Research at a Glance

Research at a Glance

Topics & SDG Alignment

Collaboration

Author Profile (Selected)

References Overview

Journal & Source

Metadata & Integrity