Adhi Prasetio, Osa Omar Sharif, Ilham Perdana, Dini Turipanam Alamanda
Web site performance related to visitor's purchasing decision can be indicated from their visit duration. Traffic sources have different impact on visit duration. The site owner can focus on determining which source of visitor's traffic that has to be increased to improve web site performance, especially visit duration. There are three sources of traffic, namely: direct, referrals, and search. By using the One-Way Analysis of Variance (ANOVA) this study will try to find out whether there are differences in visit duration visitors based on three different traffic sources. The results indicated that visit duration of visitors who come from the search traffic source has the shortest time visit, significantly different from the other two sources of traffic. Based on that result, the site owners can focus to increase visitor traffic from direct and referral sources in order to increase web site's visit duration.
Universitas Pendidikan Indonesia, Jl. Dr Setiabudi No. 229, Bandung, Indonesia; Telkom University, Jl. Telekomunikasi No. 1, Bandung, Indonesia
Research at a Glance
Register to unlock
Topics & SDG Alignment
Register to unlock
Collaboration
Register to unlock
Author Profile (Selected)
Register to unlock
References Overview
Register to unlock
Journal & Source
Register to unlock
Metadata & Integrity
Register to unlock