The opportunity of tourism communication marketing through social media networks

H.N. Zaenudin

doi:10.1201/9781315386980-39

The opportunity of tourism communication marketing through social media networks

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H.N. Zaenudin

2016 Heritage, Culture and Society: Research agenda and best practices in the hospitality and tourism industry - Proceedings of the 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016 Conference paper Cited by 1

Abstract

There is an opportunity to reach consumers via social media network. One way to do it is with interactive promotion. The purpose of this study was to investigate the opportunity of tourism communication marketing through social media networks. Interactive advertisements will give more information and solve the problem of communication between the sellers and the customers effectively. This study was conducted by literature review. The results showed that the message conveyed is interactive, in the way similar to dialogue between persons. There is no Delay Feedback in Social Media communication. The producer (the owners of tourism business) and the client (the tourists) can communicate with each other at anywhere and anytime. Therefore, the question is rising on how tourism communication marketing through social media network. It covers the characteristics, which are interactive and hyperlinked, the relative cost, and the online community. © 2016 Taylor & Francis Group, London.

Affiliations

Universitas Pendidikan Indonesia, Bandung, Indonesia

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